I know what you’re thinking, are you crazy? Of course it’s not worth it! $999 for a stand?! You could almost buy a MacBook for that price! Well, yes, that’s true, but the people who are interested in the Pro Stand are not interested in owning a MacBook. They’re interested in the Mac Pro and it’s impressive capabilities. Let’s take a deeper look and see if maybe, just maybe, the Pro Stand along with the Pro Display XDR is worth it for you.
Who would buy it?
First, let’s talk about the reason why you would buy the Pro Stand, the Pro Display XDR. Let’s be honest, this display is not for watching Netflix (although it’d look amazing!). It’s an incredibly advanced 32″ retina 6k display, the first of it’s kind actually. Because of this, The target audience is not for the average Joe, it’s for the pros. It’s aimed at visual creative professionals, people working on high budget projects who need the absolute highest quality possible. This includes fields such as photography, videography and cinematography to name a few. People who have a lot of heavy duty workloads, especially involving some form of media, are the ones who should be considering the Pro Stand.
Isn’t the price just a bit too steep?
Well, actually no, what Apple have done is actually quite ground breaking. If you were to buy the new Mac Pro, Pro Display XDR and the Pro Stand, the total cost would be $11,997. Sounds like a lot, but let’s compare with one of the current leaders on the market, Sony’s BVM-X300 V2. It’s currently Sony’s flagship model in their professional monitor line-up and the cheapest i could find was for around $28,000. That’s just for the monitor, not including all your other set-up. So when you compare the two, it’s actually mind blowing what Apple are offering, a more advanced setup with a huge discount on what’s currently available.
Where did Apple do wrong?
The biggest mistake that Apple made, was to sell the Pro Stand seperately. If it was sold with the Pro Display XDR and bumped the price by an extra $999, no one would’ve batted an eyelid. However, when it’s sold seperately, the price sticks out like a sore thumb. you could even hear the groans at WWDC 2019 when the price was revealed.
But maybe that was all part of Apple’s plan, it seems to me that the evil geniuses at Apple knew exactly what they were doing. They must’ve known that the price was outrageous, but they also know that there’s no such thing as bad publicity. What better way to advertise their new stand, than to have everyone talking about it, making memes and writing articles (like the one you’re reading now) so that they get the utmost coverage for it.
Are there any alternatives?
Yes, it’s possible to buy a VESA mount adapter for $199 which you can use with a third party stand which is a hell of a lot cheaper. Sadly, this is the ONLY alternative for the Pro Stand. It’s frustrating because you feel manipulated into buying the Pro Stand and you know what’s going on. But, really, what other choice do you have?
The Pro Stand is as vital to you as the Pro Display XDR. If you really need a monitor with those capabilites, you’re going to need the Pro Stand. But don’t be saddened by the price. Just consider the monitor costs you $5,998 and you’ll be happy. Don’t think about this as Apple’s most expensive and ridiculous accessory, think of it as apple’s ridiculous ploy to get people talking about their new products.
So is the Pro Stand worth it? For me, yes. Although I’ll never buy one personally as I would never need it. I see this product as a necessity, but that’s it. If you need it, buy it. If you don’t need it, absolutely don’t buy it! In this scenario, I would say don’t let your wants become needs.
Do you agree? Let us know what you think in the comments!