Throughout the years there are normally up to 4 events at which Apple reveals its latest products in front of the press, industry professionals, and fans. Apple usually announces the exact dates of its special events only a couple weeks in advance. And, they tend to hold the events at similar times every year.
However, this is 2020 and pretty much anything can happen! Due to the COVID-19 pandemic, there might be an exception to this rule with Apple because of the restrictions on gatherings. But, it doesn’t mean there will be no more events. For the WWDC this year, Apple broadcasted a live presentation showing off their new products and software. So, clearly COVID-19 can not stop Apple from announcing new products. Will they hold an event to launch iPhone 12 this year like usual? And, if there isn’t, when is the next Apple event? Read on to not miss any news about the upcoming Apple event.
Possibility of The New iPhones Release in September
Over the last 8 years, Apple has always held an event in September that is usually considered the highlight of Apple’s year. This event usually happens around the second week of September (typically on a Tuesday or Wednesday). Here is when the previous September events took place on:
- 2019: Tuesday, 10 September
- 2018: Wednesday, 12 September
- 2017: Tuesday, 12 September
- 2016: Wednesday, 7 September
- 2015: Wednesday, 9 September
- 2014: Tuesday, 9 September
- 2013: Tuesday, 10 September
- 2012: Wednesday, 12 September
On August 20, Apple’s YouTube page ran a couple of live-streaming tests with a scheduled future date of September 10. So, it could be indicative of the timing for Apple’s next online event. Or, maybe it’s just simply a random date entered for the test or a holdover from last year’s event. No matter what, it makes the September event seem possible again.
However, as we’ve already mentioned, 2020 is a bit different. And, Apple has already announced that the iPhone 12 will not be ready to launch in September. Also, there were rumors that suggested that the new iPhones were being delayed due to supply chain disruption and other COVID-19 related issues. Therefore, the launching is looking more likely to happen in October than in September this year.
Apple October Event
Apple events are scattered over the year: one in the spring, one in the summer, one in September and one in October. Some years there was no spring event and other years Apple skipped the October event (in 2015, 2017, and 2019). Of course, this year is a little different, but normally we’d expect a lineup something like this:
- March (education and creativity themes, often includes iPads)
- June (WWDC – mostly software, sometimes high-end/pro hardware)
- September (iPhones and Apple Watches)
- October (iPads and sometimes consumer-focused Macs)
The current rumor is that Apple will hold an event in October to promote the new iPhone, Macs with Apple silicon. Other products, like Air Pods Studio headphones, could be announced at the same event or none at all. So, on that basis, the iPhone event seems to be scheduled for the week of 12 October. But, nothing is 100% certain at this point.
What to Expect in The Next Apple Event?
There are currently lots of rumors swirling around about the 2020 iPhones. It’s expected that at least some of the models will feature 5G connectivity, upgraded cameras with “time of flight” sensors. And, once again, the high-end models will have OLED displays while the less expensive model has an LCD. We can certainly expect the new iPhones to have a new A14 processor. Also, Apple has announced the new Apple Watch at each September event. So, we have no reason to believe there won’t be an Apple Watch Series 6 this year.
We’ll update this article when there is more news from Apple. And, if you have any questions, feel free to let us know in the comments!